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Your website islosing you work.Here’s where.

I’m who owners call when the last SEO didn’t work. In Google and in AI search.
No account managers. No fluff.

Over ten years of pulling websites apart means I know where to look first. You deal with me from the first email to the last fix.

Welcome to our website

We are a leading provider of quality
solutions for all your needs

“Welcome” is not a headline214 MB drone video. Still loading.One page selling everythingPhone number behind the chatbotPop-up before they’ve read a word
What I look for.Fictional site. Every one of these was a client’s idea.

What I look for

  1. 01214 MB drone video. Still loading.
  2. 02“Welcome” is not a headline
  3. 03Pop-up before they’ve read a word
  4. 04Phone number behind the chatbot
  5. 05One page selling everything

Five things clients ask for that quietly cost them work. Fictional site, real requests.

Hard problems first.

Most agencies sell you a package. I’m who you call when the package didn’t work.Hard problems are my thing. The rest is what owners ask me to keep doing once I’ve fixed the one that was costing them.

  1. 01

    Fixing the SEO nobody else couldThe bit I’m best at

    Traffic fell off a cliff, a rebuild went sideways, or two agencies could not tell you why you do not rank. This is the work I am best at.

    When you need itWhen you already paid someone and it did not work

  2. 02

    AI search optimisation

    AI tools do not rank sites, they cite sources they trust. I make yours the one ChatGPT, Gemini and Google’s AI Overviews quote.

    When you need itWhen customers ask an AI before they ask Google

  3. 03

    Technical SEO audits

    I take the site apart and hand you a ranked list of what is broken, what it costs you and what to do first. Not a spreadsheet of tick boxes.

    When you need itWhen traffic dropped and nobody can tell you why

  4. 04

    E-commerce SEO audits

    Hundreds of products, half of them invisible. I find the ones Google cannot crawl and the ones it ignores.

    When you need itWhen the catalogue is bigger than the traffic

  5. 05

    Website migrations

    A migration plan before you move, not a post-mortem after. Messing this up can cost you a lot of money.

    When you need itBefore you change domain, platform or both

  6. 06

    Google Ads

    Flat fee, never a percentage of spend, so I have no reason to talk you into a bigger budget.

    When you need itWhen you need enquiries this month, not next quarter

  7. 07

    Digital PR

    Coverage journalists actually want to run, which brings links worth having. No vanity placements.

    When you need itWhen you need authority, not another blog post

  8. 08

    Monthly SEO

    Content worth reading plus links worth counting, done in the same hands every month. Deliberately few clients.

    When you need itWhen you want it handled and reported honestly

Not sure which one you need? Tell me what’s broken and I’ll tell you.Get in touch →

Proof, not promises.

Over ten years I’ve seen most of the ways a website can go wrong. Two jobs that show what that’s worth:

Technical drawing of one web page read by three readers. A customer's eye looks at the photo and the phone number. Google's crawler reads the code underneath. An AI chat bubble takes the clearest sentence, highlighted in yellow, and quotes it. CALL 03 5550 1234<title> <h1> <a href>schema · sitemap · redirects1 · Your customersees the photo and the phone number2 · Googlereads the code and the links3 · AI toolsquote the clearest answer
Your customers, Google and the AI tools all read your site differently. Most sites are only built for one of them.
  1. Technical drawing: the old site’s page tree on the left, the new one on the right, with arrows mapping each page acrossOld domain · old CMSNew domain · new CMSevery URL mapped10,000 pages · one move · day-one redirects

    Case file 01Website migration

    10,000 pages. New domain. New CMS. All at once.

    A council moved its entire website, all ten thousand pages, to a new domain and a new content management system at the same time. Most people would split that into two projects. Doing both at once is like changing all four tyres while you’re still driving.

    Every one of those pages needed a new home and a redirect that worked on day one. I mapped it, planned it and saw it through.

    When it’s big and it can’t go wrong, plan every URL before anyone presses go.

  2. Technical drawing: a small house between tall towers, all reaching the same search results lineSame search resultsNational buildersSmall builderNational builders

    Case file 02Small vs big

    A small builder, side by side with the big names.

    A small building company up against national builders with marketing teams and budgets to match. Trying to out-spend them was never going to work.

    So I didn’t. I positioned the business to show up right alongside the big players for the searches that actually win work.

    You don’t need the biggest budget. You need the right pages, saying the right things.

Client names kept private, because that’s how I’d want mine kept. Ask me about either and I’ll walk you through it.

Three steps. No middleman.

Most agencies put a salesperson, an account manager and a junior between you and the work. (The junior’s usually the one doing it.) Here, it’s just me.

  1. Tell me what’s broken

    • Exactly what’s happening. “Traffic’s down” is a start. “The phone stopped ringing the week the new site went live” is better.
    • When it started. The date usually points straight at the cause.
    • What you’ve already tried, and whether anyone else is working on it. (No judgement. I just don’t want to undo someone else’s fix.)
  2. I look under the bonnet

    • What your customers see, what Google sees and what the AI tools see. (They’re rarely the same thing.)
    • You get what’s wrong, what I’d fix first and what it’ll cost. In plain English.
    • If your site’s actually fine, or I’m not the right person, I’ll tell you that too.
  3. I fix it

    • Biggest leak first. No point painting the walls while the roof’s leaking.
    • You deal with me the whole way. Not a project manager, not a ticket system.
    • You get a short note on what I changed and what moved. Not a slide deck nobody opens.

Most agencies tell you what you want to hear.
I’ll tell you what you need to know.

Five sentences the industry says, marked up the way I would mark up your homepage.

Guaranteed page one
Instead:Only Google can promise that, and it does not. I tell you what is realistic and what it will take.
Your dedicated account manager
Instead:You get me. The person who does the work is the person who answers the email.
Monthly reporting deck
Instead:A short note on what I changed, what moved, and what I am doing next.
Content at scale
Instead:Fewer pages, each one written for something a real customer types before they buy.
Quick wins
Instead:I fix the expensive thing first, even when it is the boring one that takes six weeks.

Things I won’t do

  1. 01Promise you page one
  2. 02Give you an account manager
  3. 03Send you a report that says nothing

No smoke and mirrors. No unnecessary jargon. If I think you do not need me, I will say that too.

I’d rather say no early.

I take on a handful of clients at a time. That only works if we are honest about the fit before anyone signs anything.

This is for you if

  • You own the business, and the website is supposed to bring in work.
  • Someone already sold you SEO and you still cannot say what it bought.
  • Traffic dropped or a rebuild went sideways, and nobody can tell you why.
  • Customers ask ChatGPT about businesses like yours, and it never mentions you.

It is not for you if

  • You want page one guaranteed by Friday.
  • You want the cheapest quote in the inbox.
  • You want a monthly deck to forward to the board.
  • You want someone to publish forty AI articles a month and call it strategy.

Tell me what’s broken.
I’ll tell you what it takes.

Send me the site and a line about the problem. You’ll get what’s wrong, what I’d do and what it would cost. Straight answer either way. If your site’s actually fine, I’ll tell you that too, and save you the money.

  • Who reads itJamie. Only Jamie.
  • What you get backA straight answer and a price

Correction slipNo. 001

Goes straight to me. You’ll hear back from me, not a robot.